Travel Channel - Digital
1) Build a share-worthy digital extension of the brand's new "Catch The Travel Bug" campaign.
2) Promote four new shows.
The Idea: The Travel Bug Treatment Center: a ridiculous yet psychologically accurate travel personality test
Click to visit live archived minisite (NOTE: There's a web archive toolbar on top - click the red X on the upper right to remove the toolbar)
The voice of an unlicensed, possibly unhinged Travel Bug Counselor guides users through twelve odd travel-related questions, all based on he real Myers-Briggs personality test.
In the end, users get an eerily accurate personality analysis and customized show recommendations.
They're also prompted to compare themselves with featured show hosts and their Facebook friends.
Case Study Video:
(NOTE: There's a web archive toolbar on top - click the red X on the upper right to remove the toolbar)