POM SUPER TEA
BRIEF: Get health-conscious millennial women to drink POM Super Tea.
IDEA: Some things are better together, like POM and tea… and like two of our target's faves: barre class and super-cute sloths.
We invited a group of influencers to the first-ever Sloth Barre class, starring Lola, the Insta-famous sloth who had surprised Kristen Bell on Ellen. Of course, the result was TONS of must-see social content.
The press couldn’t help but cover Sloth Barre, and the TV news report was syndicated and broadcast to millions of homes all over the West Coast.