FIJI WATER NEW YEAR
BRIEF: Get fitness-focused millennials to start a simple, attainable New Year’s resolution: stay hydrated with FIJI Water.
IDEA: You don’t have to perfect to be healthy.
We asked fitness influencers to let down their guard and reveal their not-so-perfect sides. Showing vulnerability created intimacy, which influencers’ fans absolutely crave. This led to exceptional engagement for the campaign.