FIJI WATER NEW YEAR

BRIEF: Get fitness-focused millennials to start a simple, attainable New Year’s resolution: stay hydrated with FIJI Water.

IDEA: You don’t have to perfect to be healthy.

INFLUENCERS

We asked fitness influencers to let down their guard and reveal their not-so-perfect sides. Showing vulnerability created intimacy, which influencers’ fans absolutely crave. This led to exceptional engagement for the campaign.

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BRAND POSTS

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