Nestle - Coffee-mate Holiday 2015
The Brief: Introduce new Gingerbread flavor with our new brand character, Gingerbread Joel
TV, Digital Video
For reach and cultural relevance, we reconnected Joel with iJustine. As it turns out, they used to date.
Responsive Social Video
When fans asked Joel questions in social, we responded with custom videos, then distributed them via paid media
2016 Extension: TV, Digital Video
The Brief: Promote Pumpkin Spice flavor while further developing the successful Joel character