Nestle - Coffee-mate Holiday 2015

The Brief: Introduce new Gingerbread flavor with our new brand character, Gingerbread Joel

TV, Digital Video

Influencer Partnership:

For reach and cultural relevance, we reconnected Joel with iJustine. As it turns out, they used to date.

Responsive Social Video

When fans asked Joel questions in social, we responded with custom videos, then distributed them via paid media

2016 Extension: TV, Digital Video

The Brief: Promote Pumpkin Spice flavor while further developing the successful Joel character