Nestle Coffee-mate 

BRIEF: Launch a social campaign that promotes Coffee-mate's holiday flavors. Must appeal to millennial women.

IDEA: Unleash the absurd-yet-real limited edition Holiday Mug Mitten Collection, made by influential Etsy crafters.

RESULTS: A 1,538% increase in brand conversation. Over 10,000 comments, of which 25% @mentioned friends. Over 20 million earned impressions. Surprised/delighted 100 superfans with real/ridiculous Mug Mittens.

Social Posts

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Yup, this one had  fully operational LED Christmas lights.

WE surprised 100 hardcore fans

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