Dannon - Frusion
The Brief: Get young guys to think that Frusion yogurt is a delicious alternative to typical boring breakfast foods.
The Idea: Breakfast Brawl: Playable proof that Frusion beats boring breakfast.
Minisite & Game:
The game went viral immediately after its release. It was featured on ESPN columnist Bill Simmons' blog and got hundreds of thousands of plays in the first few weeks. Soon, gaming sites all over the world had republished Breakfast Brawl, along with Frusion's product message.
Even a fan-made playthrough video got nearly 70,000 views. The game continues to get likes, comments, and shares over 10 years after its release.
I'll be honest, I sorta cried when I read this YouTube comment: "The coolest ad for anything ever."