The Brief: Get young guys to think that Frusion yogurt is a delicious alternative to typical boring breakfast foods.
The Idea: Breakfast Brawl: playable proof that Frusion beats boring breakfast.
The game went viral immediately after its release. It was picked up right away on ESPN columnist Bill Simmons' blog and got millions of plays in the first few weeks. Soon, gaming sites all over the world had republished Breakfast Brawl, along with Frusion's product message.
There are hundreds of fan-made playthrough videos on YouTube, including this “speed run” that has over 200,000 views and counting. The game continues to get plays, likes, and comments over 10 years after it launched.